MIAMI MARLINS
Working under the Miami Marlins social team during the 2021 and 2022 season, we aimed to document players in their element with portrait-style compositions and editing styles that separated our social presence from other teams’ traditional approach.
From the dugout, to batting practice, to the bullpen, we sought to take fans beyond the broadcast through intimate moments within and in between the action.
162-game seasons meant having to find ways to differentiate our approach in order to cater to a young audience on the Marlins’ social channels. We often observed trends and ideated ways to add a spin of our own, while maintaining a consistent cadence all the way through.
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